Franchise terms, defined plainly.

A secure prospect-facing experience where franchise candidates can enter qualification and application information.

A central place for announcements, alerts, resources, calendars, surveys and network communications.

A customer relationship management system adapted to franchise sales or, in some cases, franchisee-facing relationship workflows.

The business process of recruiting, qualifying and converting prospective franchisees into awarded franchise owners.

A U.S. franchise disclosure document that provides required information about the franchisor, franchise system, fees and franchise offering before a franchise sale.

A person or business that receives the right to operate under a franchisor’s brand and system under a franchise agreement.

A secure digital workspace where franchisees can access the records, tasks, training, support, documents, reporting or communications relevant to them.

An initial or other contractual fee paid in connection with entering a franchise relationship, as defined by the franchise agreement.

The end-to-end journey from prospect and franchise sale through onboarding, opening, ongoing operations, renewal, transfer, default or termination.

The operational franchise unit or store record associated with a franchise relationship, lifecycle stage, agreement and reporting obligations.

Software designed to help franchisors manage multiple parts of the franchise lifecycle, such as sales, onboarding, operations, training, support, compliance, finance and reporting.

A software system used to organize franchise records, workflows and management processes across a franchise network.

The full group of franchise entities, owners, locations and operating relationships governed by a franchisor.

The post-sale program that coordinates the work required to move a new franchisee toward opening and operational readiness.

A product positioning term for a connected operating layer that coordinates the franchise lifecycle, users, records, workflows and operational visibility.

Software that helps franchisors standardize recurring work, location standards, communications, tasks, exceptions and performance across the network.

The measured operating, financial, sales or compliance results of a franchise location or network over time.

A connected software environment that coordinates multiple franchise business processes and data relationships.

The commercial process used to move qualified franchise candidates from inquiry and discovery through agreement and franchise award.

CRM software configured for franchise development, including lead capture, qualification, activities, opportunities, pipeline and follow-up.

The collection of software, integrations and data systems used to run franchise development and ongoing franchise operations.

The brand owner or corporate organization that grants franchise rights, defines brand standards and supports or governs the franchise network.

Artificial intelligence that can generate or transform text, images, code or other content based on prompts and context.

A sales measure commonly used as an input to franchise royalty calculations, subject to the definition in the applicable franchise agreement.